Brand Education

INSEAD and WBL have joined forces to launch the Superbrand Program for Chinese business executives.

Brand Seal

Aiming to enhance the confidence of overseas consumers in Chinese brands, we issue Superbrand Seal of Approval for Chinese brands that have been tested for its excellent quality and consumer satisfaction.

Brand Evaluation

SuperBrand Valuation determines brand strategies, brand recommendations and brand development. SuperBrand Plan utilize big data to conduct comprehensive analysis on brand valuation.